IMC Barometer

In the current communication context, organizations can use social networks beyond a one-way promotion channel, as spaces for interaction and dialogue with their audiences.

ObCOM has created the IMC Social Media Barometer because monitoring interactivity and involvement on the networks is important for understanding the quality of communication between public bodies. An analysis of social media data will be carried out on a monthly basis, in relation to the type of publications and the involvement of the different IMCs with their followers. Based on these analyses, the aim is to present comparative and cumulative reports over four-month periods.

IMCs Barometer

Social Networks Results