Case Study
CIMBSE
The first study developed by ObCom focuses on the Intermunicipal Community of Beiras and Serra da Estrela (CIMBSE), a choice motivated by its regional proximity. CIMBSE's public communication was analyzed on three levels based on the mediated image/public image binomial:
1. CIMBSE's communication mediated by the regional media (content analysis);
2. The opinion of news media editors on CIMBSE's communication practices (interviews);
3. The perception of the population integrated in this intermunicipal community about the awareness and communication of CIMBSE (surveys);
