ORGANISATIONAL AND STRATEGIC COMMUNICATION RESEARCH: EUROPEAN PERSPECTIVES

Introduction 1

Narcissist markets and public relations. Reflections on the post-recession role of PR  - Adela Rogojinaru 5

Theoretical approaches in organizational and strategic communication: A review of the French academic literature - Arlette Bouzon 23

Employee communicative actions and companies’ internal communication strategies to mitigate the negative effects of crises - Alessandra Mazzei and Silvia Ravazzani 47

Developing the resilience typology: Communication and resilience in organisational crisis - Daniel Morten Simonsen 69

Feedback nightmare: Organisational communication reactions to digital critic exposure. A view on some Portuguese cases (2011-2012) - Ana Duarte Melo and HelenaSousa 95

Organizational communication and social media – Challenges for strategizing in business and political communication - Natascha Zowislo-Grünewald and Franz Beitzinger 111

Identification of influence within the social media - W.B.Vollenbroek, S.A. de Vries and E. Constantinides 119

The (in) communicability of corporate social responsibility – a Portuguese insight - GiselaGonçalves 143

Government communication in a post-conflict society: Contest and negotiation in Northern Ireland’s consociational democratic experiment - Charis Rice, Ian Somerville and John Wilson 167

Crisis communication under terrorist threat: A case study of the counterterrorist operation in Chechnya - Elena Gryzunova 193

Media relations in health communication: The sources of information in cancer newspaper articles in Portugal - Teresa Ruão, Sandra Marinho, Felisbela Lopesa and Luciana Fernandes 217

Contributors 244