MEDIA, GENDER AND THE PAST: QUALITATIVE APPROACHES TO BROADCAST AUDIENCES AND MEMORIES

Despite its promised richness, researching past reception has received less attention from scholars than other aspects of media history, such as the retrospective study of media genres, organizations and technologies. This volume aims to contribute to a better knowledge of this neglected field, both by reflecting about theoretical questions and by presenting empirical data.

Transformations that occurred throughout the 20th century have to be understood within a history of permanent social re-contextualisation of the media in the changing scenarios of everyday life, where gendered questions make up an important part. The history of media uses and representations also requires scholars to face complex questions about memory, as a mediator in research about the past, but also as an object of study on its own. Memory is a crucial topic, as it calls attention to the processes of meaning-making in which audiences engage through successive acts of re-appropriation of media texts.

AUTHORS / EDITORS

José Ricardo Carvalheiro

COLLECTION

LabCom Books

EDITION YEAR

2013

ISBN

978-989-654-119-4

Index

Introduction - 1

PART I - RECEPTION AND GENDER IN THE PAST - 7

Chapter 1 - Behind Closed Doors – exploring the gender dynamics of media use - Ann Gray - 9

Chapter 2 - Media, audiences and the life-course - Verónica Policarpo - 25

Chapter 3 - The day women took over the tavern: harsh memories, hegemony and media reception - José Ricardo Carvalheiro and Diana Gonçalves Tomás - 61

Chapter 4 - At the university: learning and researching on media and generations - Cristina Ponte - 91

PART II - MEMORY, GENDER AND IDENTITY - 123

Chapter 5 - Narrating Gender as Collective Memory in the 50th Anniversary Celebrations of RTP - Cláudia Álvares - 125

Chapter 6 - Memory and life world on media reception: a phenomenological approach - João Carlos Correia - 139

Chapter 7 - Gender differences and the influence of Emigration on the Memory of the first Television audiences in Spain - Juan Francisco Gutiérrez Lozano - 159

Chapter 8 - Postcolonial Memories of Media reception and construction of collective belongings: the case of Portuguese Muslim Women of Indian and Mozambican origins - Catarina Valdigem - 179

About the authors - 223