This book delves into three significant communicative phenomena. Firstly, it examines the resurgence of a communication style characterized by simplicity, speed, functionality, and an alleged anti-elitist approach. In this style, message consumption is driven by emotional interactions, closely aligning with group consensus and resembling a particular propaganda model.

Secondly, the book explores a notable communicative phenomenon in which the acceptance of messages relies on the gratification and pleasure they provide to receivers, rather than their adherence to established truths. This phenomenon, commonly referred to as misinformation, challenges conventional notions of truth and its role in communication.

Lastly, the book addresses a third communicative phenomenon in which the celebration of one’s own identity is achieved through the discursive annihilation of opponents. This form of symbolic annihilation, commonly known as hate speech, manifests through various means such as stereotyping, stigmatization, objectification, and the dehumanization of those perceived as the “Other” outside of one’s own “Inner-Group.” Hate speech serves as a mechanism to assert and reinforce one’s own identity, while simultaneously marginalizing and silencing opposing viewpoints.

By exploring these communicative phenomena, the book aims to shed light on the intricate interplay between propaganda, misinformation, and hate speech, and their impact on democratic processes within the media context. Its goal is to provide a deeper understanding of these phenomena and their implications.