PUBLICAÇÃO DE COMUNICAÇÃO

The normative imperative: sociopolitical challenges of strategic and organizational communication

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In this proceedings book, we can find 29 extended abstracts selected for presentation and discussion at the interim ECREA Organizational and Strategic Communication thematic session conference that took place from 5th to 7th of July 2023 at the Autonomous University of Lisbon, in a joint organisation with LabCom – Research centre, from the University of Beira Interior. Some of the topics debated along the conference were: normative governance for organizational communication and strategic communication; impact of rhetoric, persuasion and brand narratives on society; public sector implications of normative dimensions; nonprofit and hypocrisy; impact of communication on consumers identity and well-being; B-corps as a new relationship management approach; accountability, integrated reporting and communication; greenwashing and other “image” washing; internal relationship management and well-being; corporate social advocacy and CEO activism.

AUTHORS / EDITORS

Evandro Oliveira and Gisela Gonçalves (Eds)

COLLECTION

Livros de Comunicação

EDITION YEAR

2023

ISBN

978-989-654-941-1

PUBLICAÇÃO DE COMUNICAÇÃO

The normative imperative: sociopolitical challenges of strategic and organizational communication

AUTHORS / EDITORS

Evandro Oliveira and Gisela Gonçalves (Eds)

COLLECTION

Livros de Comunicação

EDITION YEAR

2023

ISBN

978-989-654-941-1

Index

Introduction — The normative imperative: Sociopolitical challenges of strategic and organizational communication - 11
Evandro Oliveira and Gisela Gonçalves

The PR excellence theory and the strategic PR model: Aegon Santander case study - 17
Almeida, Matilde; de Carvalho Spínola, Susana

Public relations role and media data strategies issued by Saudi governmental organizations during the covid-19 pandemic crisis - 27
Alotabi, Mutaz

Nuclear energy as green? Analysis of the news media impact of the European Parliament’s declaration on the Complementary Delegated Act - 35
Amir, Riasat Muhammad

An outlook on the role of employees in organizational communication: the power of microboundary-spanners - 45
Andreu Perez, Loarre; Lee, Kyoungmin and Kim, Jeong-Nam

Celebrity communication management and fan charitable participation: towards the assimilation of symmetrical communication in entertainment public relations - 55
Andreu Perez, Loarre

Nudges in thermalism: a systematic literature review - 65
Antunes, Vera; Gonçalves, Gisela and Estevão, Cristina

Public interest communication and the advocacy strategies of non-profit organizations: the case of ODIF in Cape Verde - 75
Barreto, Ana Margarida and Brito, Nuno

Doctoral research on CSR in Spain: before and after the SDGS - 79
Barrio-Fraile, Estrella

When green is not green: the message of the awareness campaign against greenwashing by the portuguese association for consumer protection (DECO PROTESTE), and its reception by young portuguese university students - 87
Belim, Célia and Baptista, Raphael

Solving challenges of internal communication during the times of uncertainty in public sector: the case study of Lithuanian ministry - 97
Beniušis, Vytautas

Corporate lobbying on sustainable finance: how financial lobbying drives negative engagement behavior on Twitter - 111
Cinceoglu, Vesile; Matias Lievonen and Nadine Strauß

The challenges of communicating the italian recovery plan: investigating models, strategies, practices, and rhetorics - 121
Comunello, Francesca; Germani, Dario; Lovari, Alessandro; Marinelli, Alberto and Piromalli, Leonardo

The paradox of CSR communication: best practices to combat the paradox - 131
Costa, Bárbara and Leandro, Alexandra

Portuguese women in the strategic communication industry: perceptions on gender equality dimensions - 139
Cunha, Maria João; Cruz, Carla and Anunciação, Fábio

University fourth mission and nowadays society. Ethic imperative and relational challenges in the context of high education in Italy - 147
D’Ambrosi, Lucia; Martino, Valentina and Brescia, Paolo

From engagement to activism: what publics are demanding of organisations - 155
Dias, Patrícia and Andrade, José Gabriel

The impact of CEO activism in brand reputation: the PROZIS case - 161
Duarte, Alexandre

Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the portugal #entraemcena platform - 169
Foà, Caterina and Godinho, Catarina Pessoa

One thousand and one days. The role of trust signals for trustworthiness perception in startups and emerging brands - 177
Heluey, Nivea

Corporate purpose and its communication in small and medium-sized enterprises - how purpose orientation helps to achieve strategic communication goals - 193
Johann, Michael; Ziegele, Daniel; Beck, Leonie; Graf, Tanja; Grohmann, Xenia; Landau, Leonard; Lehmann, Christina; Liehr, Adrian; Rummeni, Friederike; Wettengel, Laura and Zierer, Sabrina

Going beyond obligatory disclosure – the identity projection of public agencies as invitation for social judgement - 203
Kaponya, Eva

Social participation in public organization: a case study of Santa Catarina’s Prosecutor Office (MPSC) - 213
Klein, Gisiela and Bier, Clerilei

Communicating for change: strategies used by portuguese feminists groups – Success and challenges - 223
Pereira, Ana Sofia; Lamy, Sónia; Cerqueira, Carla and Taborda, Célia

Habermas’s communicative action and the constructivist-relational theory as references for the communication of sustainability in organizations - 231
Ribeiro, Lauralice and Ribeiro, Paula

When human rights are out of the game: an analysis of the silencing of national teams during the 2022 World Cup - 241
Rocha, Fernando and Morais, Ricardo

Active citizenship, companies and purpose: the perspective of spanish society - 249
Ruiz-Mora, Isabel; Barroso, Maria Belén and Álvarez-Nobell, Alejandro

The sustainability narrative challenge: the Secil Group media framing in Portugal - 257
Soares, Andréia Melchiades

Public sector communication and gender perspectives. A pilot study on social media practices of italian regions - 265
Spalletta, Marica; Ducci, Gea; D’Ambrosi, Lucia and Folena, Camilla

Analysis of institutional communication strategies on Green Hydrogen in the Euro-Mediterranean region - 275
Toubal, Nazih

Editors and authors - 286
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